About us

Nova Octo is the go-to rental platform for luxury eveningwear.

Our company rents high-fashion, from current-season to archival pieces, by the most coveted designers around the world, so you can dress up for special occasions without one-wear guilt. Every piece we offer has been thoughtfully considered and has earned its place among some of the world's most famous and sought-after labels.

Our two-part name refers to astronomy and the circular fashion model: A nova is a star that expands in size and shine for a period of time before returning to its original state, and octo signifies infinity. The idea is about transforming for a night through our shared rental model.

So how does it work? Our elite team of stylists assists and advises you as you select your dream garment either in our showroom or online via a virtual styling session. While your garment wings its way to you, complete with any temporary alterations you need, you can rest safe in the knowledge that you are extending its life cycle through our rental model.

Norwegian-born founder Silje Lübbe conceived of Nova Octo after speaking with women who, like her, worked hard and had disposable income, but would never think of spending thousands of dollars on dresses they knew they would only wear once. Doing so felt economically and socially irresponsible.

Silje’s Scandinavian urge for sustainability and simplicity, combined with her experience working with some of the most recognized names in luxury fashion, led her to launch Nova Octo in 2018.

“My consumption philosophy is: invest in staples, rent for special occasions. Why buy a dress you know you’ll only wear once? I wouldn’t buy a car for a weekend. I’d rent one.” - Silje Lübbe